Augmented analytics goes beyond the analysis of historical data into graphs, pie charts, and spreadsheets. It combines historical data and data being generated in real time to provide insight into your past, recommendations for the present, and predictions for future performance. Industry-specific A2Go App Suites combine all of your sales, customer, and marketing data with external data, which is related to the success of your business, such as weather, real-time foot traffic, local events and more, and identifies patterns and insights that cannot be seen without data analytics.
In addition, the A2Go App Suites are designed to recommend actions to managers and sales personnel that are very specific to your business and your customer. It is the combination of your data, external data and our App Suite recommendations that define our approach to augmented analytics.
Analytics2Go has developed an overall strategy for providing the power of data analytics to businesses of all sizes. However, all businesses are not alike. For example, a bike store owner is required to make business decisions related to sales, which will differ in both urgency and importance to overall revenue from the decisions a quick service restaurant owner needs to make. To address these differences, A2Go has developed industry-specific App Suites that use your company data supplemented with external datasets, which are highly relevant to your industry in order to optimize the decision-making process. Our App Suites are not one-size-fits-all. All A2Go APP Suites are specially designed to best suit your industry and company size--thereby improving your business operations and sales.
Once you select an industry-specific A2Go App Suite, you will receive instructions on how to connect your data sources to our data analytics engine. A2Go will provide external datasets to augment the patterns and important correlations that are hidden in your data. Without your own personal data scientist, it would be impossible to pull out this same invaluable information from your own data.
That said, all A2Go Suites are built to provide predictions and recommended actions specific to your business and your customers.
For future customer behavior:
A2Go App Suites offer insightful Customer Segmentation capabilities, which will allow you to customize each individual customer’s experience with your business.
For future inventory issues:
A2Go App Suites will help you manage your inventory by predicting your needs and sending you notices on what and when to order. This eliminates the burden of sifting through purchase orders and spreadsheets to identify individual items one at a time and ordering based on your gut intuition.
Future marketing campaigns:
Since A2Go App Suites are designed to group your customers based on multiple factors, they can also recommend exactly which customers you should contact about a sale, a new product, and more. The App Suites provide targeted marketing so that your customers do not start to tune out your marketing texts or emails, which fail to interest them.
There is a big emphasis on customer engagement and satisfaction in today’s highly competitive economy. Customer engagement is critically important to companies of all sizes. This means that all of your competitors are looking for ways to customize experiences for their clientele and communicate with individual customers, only when relevant to that particular person.
Mass emails are old news and are an annoyance to most consumers who engage in either online or in-store shopping. You need targeted marketing campaigns to reach only the customers who you want to reach. This type of experience is now the norm and, quite frankly, expected. Customer segmentation is a very powerful tool, which is used heavily by the enterprise giants like Amazon. Your A2Go App Suite will provide you with customer segments or groups based on their personal shopping data.
To better understand your customers and therefore give them a customized experience with you, you will want to understand their preferences. Most of this information is in your own data, but you have no way to access it. That is what A2Go does for you. We also can augment your data with our sources of useful data, including industry-specific data, real-time weather, local events, and local foot traffic.
We cannot give away our secret sauce. However, rest assured that we have consulted with industry experts to understand what data we should bring to the table to provide an ongoing augmented analytics experience for your business. All of our external datasets are continuously updated, many in real time.
The A2Go datasets are either publicly available data that we have cleaned and curated for use in our App Suites or are proprietary datasets obtained through licensing agreements. A2Go selects datasets for each vertical-specific App Suite from our vast library of data, which will provide additional insights into your data.
First, we refer to our actionable insights as Recommendations. We suggest what should be done in a given business context, and you decide whether or not to act. The Recommendations are meant to facilitate fact-based decision-making for managers, sales personnel, and store owners. Some Recommendations will be delivered in real time, while others are less time-sensitive. A2Go APP Suites focus on Recommendations for business decisions that experts in each industry have told us are difficult to make (a) without huge time commitments, (b) without the relevant facts at their fingertips, and (c) without knowing their customers better at an individual level.
Our App Suites give you the ability to make quick, impactful decisions exactly when you need to make them*. They are tailored to your business and based on your own data. These are not generic recommendations. A2Go App Suites can recommend:
*Not all situations call for a specific recommendation. Some will call for a prediction of potential customer behavior with no specific recommended action.
A2Go has put together a customized KPI app for each vertical we serve. The specific Key Performance Indicators we include are based on what we learned from industry experts and what they know is important to their industry. Some indicators are useful to businesses heavily reliant on shipping/delivery services, while others apply more to businesses that use large machinery, which involves large capital investment.
The KPI indicators are included in the Analytics2Go App Suites, where appropriate. Most of the small-to-medium-sized businesses that A2Go serves require KPIs that tell them their revenue, their working capital, and many website and customer behavior indicators. We provide these measurements where needed.
Once you set up your account and connect us to your data (so much easier than it sounds), you can access your insights and recommendations at any time. Sales data insights will refresh on a 24-hour cycle, as the sales data from a given day is put through the engine once every 24 hours. Other types of information, such as inventory numbers or customer segmentation information will send updates less frequently. Updates to our Analytics Engine are done quarterly.