Grocery Use Cases

A2Go’s SMART AI Power Plant Supports the Entire Shopping Experience

Increased Customer Retention and

Improved the Loyalty Program

at a UK Grocer

 

Digital Customer Experience Initiative

  • Helped to identify Loyalty Program opportunities
  • Shifted the Program to four tiers
  • Offered differentiated offers to higher tier customers
  • Captured 'propensity to purchase' for all items per customer at different price discount levels
  • Provided AI driven optimal basket selection to drive cross-sell recommendations
  • Used Behavioral Intelligence Analytics to:
    • Predict Purchase Timing
    • Personalize Offers
    • Recapture "missing" customers

 


 

Benefits

  • Increased new customer participation on average by 17% across each tier, expanding the revenue base by 7%
  • Lowered the incentive discounts by 63%
  • Increased revenues by 16% and profits by 35%
  • Redemption rates were 8X higher

 

Helped a Regional Grocery Chain

Reduce Customer Churn 

Helped Another Grocery Chain

Reduce Customer Churn and Improve Profitability

 

Please contact us for further details on these Use Cases or any other questions.