Mobly has been implementing automated pricing since 2016. We always saw it as leverage.
But we have 230,000 SKUs, and it’s humanly impossible to manage that volume. In the end, we had to focus on a few top sellers. Also, what we could see about each item was limited. Without AI and machine learning, it’s hard to understand the relationships among such factors as competitor pricing and how other products affect outcomes. So, the idea was to get a model that captured the effect of external factors on our margin generation in a given period.
A2Go has a great team and a great partnership with Rulex. They’re very transparent both in their approach and what’s working or not. The greatest advantage besides finding the optimal solution is the speed in reaction time it affords us. With the AI algorithms running all the time on internal and external data streams, we get the results we need for decision making in real time. In light of the COVID-19 pandemic, having optimal, dynamic pricing as conditions change is more important than ever in our business.
--Victor Noda, CEO, Mobly www.mobly.com.br