In October 2019, Outsystems awarded Analytics2Go its Best Use of Emerging Technology Innovation Award. As an Outsystems spokesperson describes the award: “Winners in this category delivered an application, mobile app, or portal built with OutSystems that uses or connects to emerging technology such as AI, IoT, voice recognition, microservices, or bots to improve processes, businesses, or performance.”
The winning solution that A2Go provided with Outsystems' help was for a major global CPG company to develop a multi-dimensional price-elasticity model in Brazil. The customer is in a highly competitive field where understanding how its market share, by product category, varies with its pricing models, is critical.
A2Go built and optimized an AI solution for the pricing-elasticity model during a proof of concept project, followed by the company’s request for pricing-scenario simulations using the AI solution. To accomplish this, we built an application—a market-share prediction microapp—to encapsulate the data feed, the AI, and a user-friendly interface, thereby allowing access and usability to the end-users in marketing and finance.
OutSystems provided the user interface capability to our AI microapp, allowing the B2B customer to visualize and interact with charts and graphs depicting the predictive pricing scenarios. A2Go also partnered with Digital Alchimia to build the AI microapp using the A2Go Smart AI engine (A2Go Power Plant).