Aggregate Sales & Traffic Forecasting
This QSR corporate entity needed to analyze and make decisions based on large quantities of data that were available daily. They needed predictions and scenarios for decision- makers at the franchisee and individual manager level to react appropriately: decisions about advertising and promotional offers were top priorities. How much advertising and promotion to create to counter the variances? Would they be based on price points or other factors such as new product promotions, coupon drops, and in-store advertising?
It was necessary to decompose the problem by first understanding the company’s current processes and insights into market behavior. We needed to look at decisions that are made by the minute, hour, day, week, month, and quarter—moving along the path from tactical to strategic decisions. A2Go provided AI microapps targeted by decision.
The company was able to optimize its marketing spend by more accurately forecasting sales and traffic and by comparing multiple “what-if” scenarios.
Led to as much as 10% less marketing spend