Retail, eCommerce & CPG
Use Cases

Email Marketing & Cross-Sell Optimization

for a Global Fashion Company

Customer Segmentation & Customer-Lifecycle Prediction for a Global Fashion Company


Price Optimization to Maximize Market Share

for a Global Personal Care Company

Business Challenges

This international, personal-care brand runs promotions in multiple channels for different product categories on an annual basis. It wanted to understand the impact of price differences with its competitors on its market share for a few of its most competitive products. 


SMART AI Solutions

We  established the basis for a multi-dimensional pricing model by understanding how market dynamics were affected by price changes. We called this a price-demand sensitivity analysis. 

In addition, we developed a SMART AI Microapp Solution to deliver optimized predictions and prescribed actions for decision-makers. The microapp simulated market variations resulting from price changes, allowing for “what-if” scenario analysis, and then optimization analysis—in this case on price related to market share. The app was delivered to the company via a web-based interface.


Customer Segmentation & Sales Optimization

for an International Pharmaceutical Company

Demand Prediction Per Customer Segment

for a B2B Rental Business

Granular Demand Prediction for a

Global Electronics Distributor


Please contact us for further details on Use Cases or any other questions you may have.